Twitter
RSS
ClickBank1
ClickBank1

Dr Mani Looks At Refunds A Different Way

I receive several good newsletters over the course of a day and Dr Mani’s newsletter is one I always look forward to getting. You should too.

Today I was reading up on how he looks at refunds on digital products. This is great information! Refunds seem to frustrate people and it is all just the cost of doing business, but here is how Dr Mani breaks it all down.

At the end of his article he says to share this with whoever might be able to use this information. Check out his product catalogue to see how he really walks his talk.

“A Different Way To Look At Refunds” by Dr Mani

It hurts whenever someone asks for a refund after you’ve
made a sale.It annoys to see pirates distributing your digital product
all over the Web.BUT… it’s ok – if you look at it in a different way.

Look, I’ve created info products that talk about this very
problem – because I know how big it is.

In “Don’t Get Mad – Get Even, I shared some powerful methods
to protect your digital content against theft.

And in “Refund Profit Secrets”, I teach a system that will
let you profit even after someone refunds your product.

Both of these products, however, are based on one common
factor…

A DIFFERENT Way Of Looking At Things!

This is it.

“You Don’t Profit From The FIRST Sale!”

At least, not in information marketing.

Why?

1. The first sale is the hardest to make.  You need to make
a serious effort to convince a hesitant prospect to buy
from you.  You need to throw in bonuses, discounts and
make an irresistible offer.

2. The first sale is the easiest to lose. If your product
doesn’t live up to whatever expectations your sales copy
raised in the buyer’s mind, you’ll be hit with a refund.

3. The first sale is when you gain mindshare.  A buyer is
either delighted with what you sold them – or not.  And if
not, the chances of your selling anything else to them
just went out the window.

And behind these things lies one essential factor…

T R U S T

Folks don’t know you from every other huckster out there on
the World Wide Web.  Why should they believe your over-hyped
promises?  What makes you different from all the others?
Where is the value for them?

These questions will be answered by your first product.

But to make that first sale, you’ll have to work harder,
spend more on advertising, and jump through hoops – and
that means, your profit is smaller, maybe even zero.

Then why bother?

Because a happy buyer is a REPEAT buyer.  And will often
buy more from you over the coming months and years.  Will
refer new clients to your business.  Will spread word
about your brand in conversations that happen all over.

How do refunds and piracy fit into this picture?

Think of them as “first sales”.  A ‘foot in the door’ you
get – without paying for it.  The chance to impress and
delight prospects you can’t reach in other ways.

Sure, it hurts to have your hard work given away.  But
by changing your point of view, you can see beyond the
immediate pain – and catch a glimpse of what lies in
the misty distance.

Even if 100 copies of your ebook get stolen, if it is
good and provides value, you can count upon 5 or 10 of
those who read it coming back to your business – and
BUYING other info products you’ve created!

The big lesson then is…

Create MANY Info Products – And Have a CATALOG

Like this one – view it now

That’s what I’m teaching, step by step, in a series of
ebooks that will be available shortly at InfoProfitz.com
And I’m following my own advice – creating FIFTY new
ebooks over the next year, spanning various topics that
infopreneurs said they want more information about.

Will some of them get stolen?  Sure.

Will a few buyers ask for refunds?  Of course.

Will I lose sleep over it?  Nope.

And you shouldn’t either.  As one of the people I’ve
learned information marketing from says:

“Digital theft is the cost of selling online. GET OVER IT!”
:-)

All success
Dr.Mani
Discover How To Create Info Products Quickly And Easily

P.S. – You have my permission to share this note with anyone you think will find it useful.

Reblog this post [with Zemanta]

How Do I Know I Won’t Fail At Affiliate Marketing?

Failure rates in internet marketing or affiliate marketing are very high. If you want to succeed in this arena, you will want to create good business habits and practice the following strategies.

Every year, more and more people are lured and drawn into affiliate marketing and you might very well be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchant and the affiliates as both benefit from each sale materialized. And very little start up investment is required, so there is opportunity for all that have a computer and internet connection.

Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising and marketing.  You must get the word out or no one will find your site. No website visitors, no affiliate sales.

Many affiliate marketers fail because they lack good work habits. This could very well be the chief reason so many fail and is the most important thing in affiliate marketing and in all other kinds of business as well.

Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products.

As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one might fail in affiliate marketing.
Part of the preparation is researching. The affiliate site’s visitors must match the targeted customers. An affiliate marketer must research and find good-paying merchants before signing up for an affiliate program.

Ensure that the merchants’ products and services match your interests so you can give your full attention and dedication to the program. Get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where you can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads.

Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer.

On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site.

Websites with high quality content—with relevant keyword phrases and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep.

If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.

People fail because they fail to do the proper research before choosing a domain name. Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory.

Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Affiliates fail because they are not teachable. You don’t have to re-invent the wheel. Follow successful people, and learn from them, and especially from the affiliate program managers. Most of them provide the keys to promoting their products successfully. Remember that they benefit too when you get them sales. An affiliate marketer must be willing to learn what works instead of going off in all directions.

If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business, and care about your customers satisfaction. What are they getting out of the transaction? What value are you going to provide to them? How is what you are doing going to add value to their life?

Continue to improve your knowledge in the basics of affiliate marketing. Study the needs and wants of your site users and how different merchandisers compete with each other.

People fail because they do not persist long enough to succeed. You only fail if you quit before you succeed. I cannot stress this one point enough. Keep on trying; don’t get disappointed if your first attempts do not pay off. Literally thousands of people are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business.

When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising and marketing strategies and be patient.

You’ll never know how much you can get if you don’t persevere. You don’t know how well you could have done if only you had kept at it. Every day, you continue, you will find out something new that you can use in your business. You be the one. You be the success story.

Al Smith

Reblog this post [with Zemanta]

How Do I Find Good Affiliate Marketing Programs?

How To Find Affiliate Marketing Programs To Promote

If you are new to affiliate marketing, you may be surprised to learn that finding an affiliate program to promote is actually quite easy. Many companies are aware of the benefits they receive with having an affiliate program; in fact, it is hard to find a company that doesn’t offer one.

Affiliate networks, such as Commission Junction (www.cj.com) and Linkshare (www.linkshare.com) manage the affiliate programs for a vast number of companies. The benefits of going through an affiliate network are: you can find products to suit a wide variety of target markets; you only have to visit one website to create links and track information; and your paychecks will come from one company.

There are downsides, as well. For instance, the company that is offering the affiliate program has to pay the affiliate network a fee for handling their program. This takes away from the amount of money they can offer you. You may be able to earn more by promoting a product that is made by a company that handles their own affiliate program.

You can also find programs simply by visiting the website of a company you would like to partner with as an affiliate. Start scanning the site for a link that says something such as “affiliates”, “associates”, or something along those lines. This may be found at the bottom of the home page or you may have to click on “about us” or “contact us” to get to the right link.

Once you find the right link, there should be information on how you can sign up as an affiliate. There may be a sign up page on the site or the site may refer you to visit another page where you can sign up.

When you fill out the sign-up form, you will either be accepted right away, or the company will let you know they are reviewing your site. Some programs are very selective. They may require that your website have a certain amount of traffic, for instance, or they may want to make sure the content on your site is appropriate for the type of products that they offer.

If you do not get accepted into a program right away, do not worry. There are many other programs to choose from. If you have your heart set on a certain program and you are denied, take some time to build up the traffic on your site and apply again in the future.

If you visit a company’s website and you cannot find any information about their affiliate program, send them an email and ask if they have one. Maybe they have been thinking about starting one and they just haven’t gotten around to it yet. By joining as one of their first affiliates, you may be able to negotiate your commission terms.

Al Smith

Reblog this post [with Zemanta]

What Is An e-Commerce Business?

Basic Question. What Is An E-Commerce Business And Can I Start My Own? Can I Really Improve My Income Online?

First of all, yes you can start your very own e-commerce business. Many people just like you are starting therir own business every day.

So. What is e-commerce? e-Commerce, also known as eCommerce, is short for “electronic commerce.” Great. So what’s “electronic commerce,” then? Simple.

It’s buying and selling stuff over the Internet. “Stuff” can include goods, services, or both. e-Commerce covers a broad range of businesses, from stores selling specific products, to auctions, to (legal, paid-for) downloading of music and movies. It has become one of the most important results of the spread of the Internet.

Think about it. You can go online, buy a book, and have it delivered to your door the next day, without ever setting foot in a bookstore. It seems so natural now, but people couldn’t always do that.

When it comes to buying and selling stuff, barriers of time and distance mean very little anymore. e-Commerce has grown incredibly fast over the last few years. Expect this to continue, or even accelerate.
Read the rest of this entry »